Apple launches two iPhone ads to flaunt new features
The
tech giant's new "Brilliant" and "Discover" ads hone in on apps that
let users solve complicated math problems, dim a lamp, and tune a
guitar.
Screenshot from Apple's new iPhone commercial.
(Credit:
Screenshot by Dara Kerr/CNET)
Apple released a set of snazzy new iPhone commercials today dubbed "Brilliant" and "Discover" to show off various features and apps on the smartphone.
Choreographed to upbeat music -- the same as its recent iPad ads -- the commercials display the phone in a pair of hands that click, tap, and swipe through various games, apps, and videos.
"Brilliant" highlights how people can use the smartphone to pay for a Starbucks coffee with the Passbook app, use the scientific MyScript
math calculator, and control the dimming of a lamp with the new Hue
Lighting app. "Discover" focuses on Apple's maps app and also shows
features like how users can tune a guitar with the smartphone and find
new restaurants, music, and locations with numerous other apps.
0 komentar: