New Scania Touring – a new coach for the world
Scania Touring is an entirely new
tourist coach from Scania, now being launched in a number of markets in
Europe. A complete coach concept, built for Scania on a dedicated line
in China.
October 2009 saw the launch of the new Scania Touring coach –
designed to meet the needs of Scania customers for a complete coach with
one single point of contact for all issues related to servicing and
maintaining the chassis, bodywork and all other components.
“The coach is assembled on a dedicated Scania production line in
China, enabling us to exert full control of all manufacturing and
quality aspects,” says Melker Jernberg, Senior Vice President Buses and
Coaches. “In addition, we can offer it to our customers at an attractive
price.”
Strengthening the market position
In 2008, Scania was the second largest bus and coach make among
European and Japanese manufacturers, behind Mercedes-Benz but ahead of
both Volvo and MAN, including Neoplan. The new Scania Touring is the
next step in the long-term strategy of Scania Buses and Coaches aiming
to further strengthen the company’s market position.
“The foundation of the strategy of Scania Buses and Coaches is a
global product family that is supported by all part of the Scania
organisation, from factory to dealer,” says Melker Jernberg, Senior Vice
President Scania Buses and Coaches. “For a customer who has chosen a
vehicle from this global bus and coach family, there should never be any
doubt that he has a Scania vehicle.
“This global bus and coach family represents everything that Scania stands for in terms of quality and design,” he adds.
A broad product range
In addition to the new Scania Touring coach, there are today also the
Scania OmniCity and OmniLink city and suburban buses and the Scania
OmniExpress coaches.
In some markets, this global bus and coach family is not enough,
however. It must be supplemented with local solutions. This is why
Scania works in cooperation with some 20 regional bus and coach
bodybuilders.
The new Scania Touring has been extensively field tested in Dubai,
Hong Kong and elsewhere. It has also been put through winter tests and
exhaustive endurance testing on Scania’s proving grounds.
Initially Scania Touring will be sold in central and eastern Europe,
where the interest in this type of coach has been the greatest.
Additional European markets will follow, as well as markets in the East,
Africa and Asia.
Fuel efficiency and comfort
The new coach combines high fuel efficiency with low operating costs.
It is equipped with the new fully-automated Scania Opticruise
gearchanging system, which was first unveiled during the launch of
Scania’s new R-series trucks in September 2009.
Since Scania Touring is part of the company’s global bus and coach
family, Scania assumes full responsibility for the coach from factory to
dealer, as well as for such services as financing, parts supply and
access to its service network.
Text: Conny Hetting
Photos/Illustration: Carl Berge, Carl-Erik Andersson, Dan Boman, Stefan Almers
Illustration: Johan Nohr
Photos/Illustration: Carl Berge, Carl-Erik Andersson, Dan Boman, Stefan Almers
Illustration: Johan Nohr
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