iPhone 5 beats Galaxy S3 as top seller, says report
Apple's
flagship phone outpaced all other rivals to become the world's best
seller in the fourth quarter, says Strategy Analytics.
(Credit:
CNET)
The iPhone 5 surpassed Samsung's Galaxy S3 last quarter as the
hottest-selling smartphone worldwide, according to a Strategy Analytics
report out today.
For the final quarter of 2012, Apple shipped 27.4 million
iPhone 5
units globally, winning a market share of 12.6 percent. In contrast,
Samsung shipped 15.4 million Galaxy S3 phones for a 7.1 percent slice of
the market. Samsung actually saw its S3 shipments and market share both
drop from the third quarter's numbers.
Strategy Analytics senior analyst Neil Shah attributed the success of the iPhone 5
to a "rich touchscreen design, extensive distribution across dozens of
countries, and generous operator subsidies." Holiday shoppers also
certainly contributed to the phone's robust sales. The iPhone 5 was
launched in September, so the fourth quarter was its first full quarter
of sales.
Apple's
iPhone 4S took second place ahead of the Galaxy S3 with shipments of 17.4 million and a market share of 8 percent.
"Apple's iPhone 5 and iPhone 4S together accounted for 1 in 5 of all
smartphones shipped worldwide in Q4 2012," Strategy Analytics executive
director Neil Mawston said in a statement. "This was an impressive
performance, given the iPhone portfolio's premium pricing.
However, Samsung will certainly try to regain the upper hand with the
debut of its next Galaxy S smartphone. The company will hold an event
in New York City on March 14 in which it's expected to announce the Galaxy S4. With a new iPhone not likely to launch until later this year, the S4 could pose a threat to its arch-rival.
"Samsung's Galaxy S3 has long proven wildly popular with consumers
and operators across North America, Europe, and Asia," Mawston added.
"However, global demand for the Galaxy S3 appears to have peaked and
Samsung will surely be keen to introduce its rumored
Galaxy S4 upgrade in the coming weeks to fight back against Apple's popular iPhone range."
(Credit:
Strategy Analytics)
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